Background

Embracing the Internet is an essential component in the modern world. The benefits attained by the advancement of technology bring with it associated risks. Some of the biggest are exposing children to pornography and sexual predators and misuse by employees while on the job.

For the family, the Internet is a great resource for kids; it’s not only educational but also used for entertainment, communication and interaction with others. As a parent, one must be concerned with the dark side of the Internet.

For businesses the Internet is a great resource for any number of purposes. But industry research now shows that 15%-50% of an average employees work day is lost surfing the net for no purpose, thereby costing companies millions in lost time and income opportunity.

The “Pornography” Industry - Tricks Pornographers Play

There was a time when tricking a teen into viewing pornography meant that his pals pasted a Playboy centerfold onto his locker door. On the other hand, if he went looking for it, he could have received a magazine or two through an unscrupulous store clerk or a friend’s older brother. But once those few pages had exhausted their appeal, there was no full-scale blitz to deluge him with more.

Times have changed. Not only is pornography today more lewd and provocative, but its peddlers (now part of a multi-billion dollar business) are much more aggressive in their recruitment of new customers. For both sides, the Internet has offered up a crucial ingredient to the burgeoning industry - anonymity. No need to leave one’s home to purchase pornography. Now, a never ending supply of ever more erotic and interactive pornography can be accessed and experienced in a completely private world. And now, teen boys aren’t the sole target. To a pornographer, anyone with a computer is a potential addict.

Just about anyone who has used the Internet, from 7-year-old boys to 80-year-old grandmas, knows that pornography is just a click away. But most Internet users still believe that unless they go looking for porn, it won’t find them. What they don’t realize, however, is how aggressively pornographers are implementing new strategies in marketing and technology to actually push pornography to unwitting users, without their consent, and often even without their knowledge.